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Menopause Campaign — Maven Clinic

Role /

Messaging direction, Copywriting

Date /

2025

Project type /

B2B

Menopause has never been more visible—in ads, group chats, and the workplace. But visibility hasn't brought clarity. It's created a new problem: a flood of misinformation, conflicting advice, and ineffective products that leave employees more confused than supported.

For employees, it's easy to get lost in the noise. For employers, that can mean missed work, presenteeism, and the loss of experienced talent.

This campaign focused on what the conversation is still missing. Maven delivers personalized, expert-led care that helps people navigate menopause with confidence—driving better health outcomes for employees and measurable results for employers.

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