Sex Ed, Rewind — Maven Clinic

Sex Ed was overdue for a rebrand, so we invited New Yorkers to a do-over.

We set out to challenge outdated perceptions of reproductive health and introduce Maven as a trusted, modern source for education and care.

To spark curiosity and conversation, we tapped into millennial nostalgia with an interactive trivia game that let attendees test their knowledge (and unlearn a few things), pass notes to their younger selves, and reflect on everything they should have been taught the first time around. Wild postings and social video built anticipation across the city ahead of the event.